JazzCash Overtakes Easypaisa because the Leading Mobile money Market

Easypaisa

By surpassing Easypaisa’s share of mobile cash users in Pakistan, JazzCash takes the lead within the mobile money market.

According to Kantar Public and Karandaaz Pakistan’s money Inclusion Insights Survey 2020, sixty-four % of mobile money users aforesaid they solely used JazzCash, whereas fifty-four percent said they only used Easypaisa. Furthermore, JazzCash’s share of mobile money users has increased by 10 proportion points. Easypaisa’s share of mobile money users, on the opposite hand, has slashed overtime, dropping by twenty-one percentage points from 2017 to 2020.

JazzCash

It’s conjointly price noting that while nearly 40% of mobile money users only used JazzCash, nearly a third used multiple services. The report conjointly claims that with 63.9 million distinctive registered money accounts within the country, the govt. of Asian nation (GOP) was ready to meet its 2020 goal of 50% financial inclusion by 2018.

Money Market

In addition, mobile cash account possession (registered users) has over doubled in Pakistan, rising from 4% of adults in 2017 to 9% in 2020.

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